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Emily Thompson

Head of content

Emily Thompson

With NewCasinoRank since March 2020

Emily Thompson leads content and analysis across the CasinoRank network. For more than ten years she has reviewed online casino platforms with a simple approach: look closely, understand how things work and explain them clearly, without dramatic conclusions.

Outside work she enjoys hiking, non-fiction and photography.

Editorial standardsIndustry analysisLive casinoPoker
Guides and pages
53
Category pages
17

Experience and education

Emily's background

Experience

  1. CasinoRank
    • Head of Content and Senior Industry Analyst January 2022 – present
    • Senior Industry Analyst March 2020 – December 2021
  2. Independent industry contributor
    • iGaming analyst and platform reviewer June 2017 – February 2020
  3. Digital media publishing agency, Sydney
    • Content researcher and editorial writer April 2015 – May 2017
    • Junior editorial associate September 2013 – March 2015

Education

  1. Master of Media Practice (Digital Communication and Media Systems)
    • University of Sydney 2014 – 2016
  2. Bachelor of Arts in Journalism
    • University of Sydney 2010 – 2013

Emily in figures

10+ years in the industry
800+ casino platforms evaluated
500+ articles published
200+ research pieces published

As stated in the author's profile; figures cover her whole career.

Featured in

Emily's analysis has been referenced in industry media, including:

How they work

How Emily sets the standard

Emily is responsible for the standard of what the network publishes. She separates research from opinion: verified information first, conclusions second, and only what the evidence supports.

For readers in Rwanda that means pages that explain terms, risks and limits as clearly as the benefits, including what changes when a casino is licensed abroad.

If readers are going to rely on our work, it has to deserve that trust. Whether it is research, analysis or a guide, it has to be clear, fair and something we can stand behind.
Emily Thompson

What they check

  • Facts verified before opinions
  • Risks and limits stated plainly
  • Consistent standards across the network

On this site

Emily's pages on NewCasinoRank

Pages on the Rwanda edition of NewCasinoRank, newest first.

Guides and pages 53

Show all 53

Questions for Emily

How do you stay objective?

By separating research from opinion and drawing conclusions only from verified information.

What do you value most in content?

Clarity. Clear writing usually means the thinking behind it is sound.

Do you enjoy casino games yourself?

Yes, especially poker, for its strategy and discipline.

What makes a review reliable?

It informs rather than impresses: it explains terms, risks and limits as well as the benefits.

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